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Wednesday, December 21, 2011
According to the recently published UBS SME Barometer survey, although the
global economic downturn and the strong Swiss franc have affected smaller firms
in Switzerland to a lesser extent than their larger counterparts, in the third
quarter of the year, the economic situation had a more significant negative
impact on the SME sector too.
The poll is conducted of both small and large companies in the industrial and
services sector, and aims to provide a representative picture of the impact
of the economic situation for a cross-section of the business community.
According to the survey, in the areas of sales, prices, earnings and cash flow,
the manufacturing sector showed stagnation or decline, with numbers of employees
being the only area showing an increase. However, it emerged that SMEs had fared
better in general than the larger companies questioned.
In the building sector, while earnings stabilised for the larger companies
questioned, SMEs reported a continuation of the downturn of the previous year.
Both large and small firms anticipated a worsening in each of the areas examined,
with number of employees again the only indicator set to remain stable in the
last quarter.
UBS went on to reveal that the overall, the services sector has had a comparatively
easier ride so far this year, with sales, earnings and cash flows unchanged
during the third quarter, and employment rising slightly.
However, both large and small operators in the retail and tourism sectors are
"struggling", with only employment levels remaining stable. Again,
though, SMEs fared better than larger companies, with declines in sales, prices,
cash flow and earning less rapid for SMEs.
With regard to the impact of the strong franc, 37% of those questioned regarded
a price of just over 1.20 francs against the euro as too high, with industrial
enterprises tending to consider a higher exchange rate against the euro to be
fair compared to enterprises in the service sector. However, the level of export
activity undertaken by the individual companies affected the degree to which
it was a concern, with smaller businesses more likely to just operate domestically.
An earlier poll of SMEs, conducted by Swiss business network centre Osec in
October 2011, found that similar worries with regard to the strength of the
currency and that state of the global economic climate were affecting the export
outlook of many of the companies questioned.
The survey found that although export growth had been positive to that point,
growth was likely either to slow or stagnate in the final quarter of the year,
with the vast majority of Swiss SMEs experiencing pressure on margins.
A lmost three quarters of the export-oriented Swiss SMEs surveyed (73%) expected
growth in exports to slow in quarter four (significantly up from 67% in the
third quarter, and from 55% in Q2).
Swiss SMEs predicting a decline in exports cited the economic downturn as the
primary cause, followed closely by competition pressures, and by a drop in prices.
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